I am getting tired of getting ambushed by ads like they’re some kind of unwanted party guests in my space. I’m talking about those ads that pop up in-between videos on Youtube, or songs on Spotify – Okay, I get it, I need to pay for the subscription since the people behind Youtube and Spotify need to be fed too and in this case, subscription or ads! But people don’t want to be marketed to like that overly enthusiastic aunty at a family reunion!

Today, don’t we all prefer a friendly nudge over a full-blown billboard in our face? The shift is simple: we’re all about creating meaningful, laugh-out-loud connections instead of robotic sales pitches.

Many of us are far more well-informed, selective than ever before, and we’ve probably seen every “miracle product” scam on the Internet, or haven’t we? I trust that what we really crave is authenticity and a good chuckle every now and then when we see a clever, engaging ad. We want to be part of the conversation, even if it means admitting that sometimes, life is just one big blooper reel.

Perhaps, advertisers could bear in mind a few things to keep things real for consumers like you and me (Just my take):

1. Listen to your target audience

Before dishing out your punchlines, listen to your audience. Whether they’re through social media, surveys, or any good old-fashioned ways, tune into what makes us laugh, cry, or roll our eyes. When people feel heard, they’re more likely to stick around for the show.

2. Share your story

Nobody likes a brand that brags. Instead, share your journey with all its hilarious mishaps and triumphant wins. If it’s funny and human, it’s a win! Authentic storytelling turns brand from a faceless business into that quirky friend who’s always up for a laugh.

3. Invite us to the party

Why settle for a one-way monologue when you can host a lively conversation? Let your audience know that they’re not just spectators; they’re VIP guests at your brand’s party.

4. Keep It Consistent

Just like your favourite sitcom, consistency is key. Stick to your brand’s unique voice and be upfront about your successes—and your blunders. When you’re transparent, your audience learns that you’re just like them: human, imperfect, and occasionally hilarious.

5. Show off your super power

Encourage your customers to share their stories, memes, and hilarious moments involving your brand. User-generated content isn’t just a testimonial—it’s a ticket to the laughter club. Plus, when real people share real stories, it creates a ripple effect of authenticity and connection.

When we choose engagement over a hard sell, magic can happen. A brand becomes more than just a name—it becomes a trusted and relatable friend. And in a world where everyone is tired of being “sold to,” a genuine connection isn’t just refreshing; it’s just right.