Charliez Closet

Navigating Life's Layer by Layer

General musings

  • Get real: People want to be connected

    Get real: People want to be connected

    I am getting tired of getting ambushed by ads like they’re some kind of unwanted party guests in my space. I’m talking about those ads that pop up in-between videos on Youtube, or songs on Spotify – Okay, I get it, I need to pay for the subscription since the people behind Youtube and Spotify Read more

  • Startup Marketing: Thoughts from the Trenches

    Startup Marketing: Thoughts from the Trenches

    I have to confess that when I made the leap from enterprise B2B tech marketing to a startup, I quickly learned that it wasn’t just about switching jobs, it was about completely reshaping how I think about marketing. I traded the comfort of relative stability for a world of rapid experimentation and bold, calculated risks. Read more

  • Marketing on a Budget

    Marketing on a Budget

    Whether you’re launching a small business or a SaaS startup, every dollar counts. The challenge is to make your mark in a competitive market without a sizeable marketing budget. The key is to focus on strategies that offer maximum impact with minimal spending. First, start by defining your target audience and clarifying your unique value Read more

  • Are you running on empty?

    Are you running on empty?

    In the fast-paced world of marketing, change is constant and daunting. From AI’s curveballs to the flood of data, we’re in a constant battle. Authenticity is our Vegemite—tricky but crucial. Yet, in this chaos, community is our anchor. With our tribe, we conquer the marketing jungle with style and sass. Read more

  • Taming the Email Beast

    Taming the Email Beast

    Master the inbox with CRM and automation for stellar emails. Bake in accessibility, clarity, and customisation. Monitor delivery, segment engagement, and maximise results! Read more

  • Transform Your Life: The Power of Learning

    Transform Your Life: The Power of Learning

    Never stop learning. For a long time, I’ve embraced the fact that education isn’t confined to the classroom. Every day offers an opportunity to explore new concepts, challenge preconceived notions, and grow professionally and personally. Time often feels limited. Life may seem full of drudgery. Our mundane routines have left us with little room for Read more

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